Report
Helping you create an engaging impact report that builds trust, inspires action and reflects your progress
When it comes to writing an impact report, lots of our clients face the following challenges
Don’t know where to start or what to include
Doing it on top of their day job
Not expert copywriters
Unsure what data they need
Worried about saying the wrong thing (greenwashing / greenhushing)
Our Report solution takes the pressure off you & helps you create a report you can be proud of
Helps you map out the story you want to tell
Provides the level of support you need to create a great report & meet your deadlines
Delivers expert support & feedback throughout the copywriting process - whether you choose to write the report yourself or ask us to do it for you
Supports you in identifying the data you need to tell your story effectively
Ensures claims are evidence-based and adhere to greenwashing guidelines & legislation
We can also bring in an experienced design team if required
Our approach
To create a great impact report, we follow our proven six-step approach:
However, we know that every business needs something slightly different depending on the capacity and expertise available in house. Therefore, our Report solution is modular.
There are two options for how we can support you:
1.
Plan, Check & Polish
We facilitate a kick off meeting
You write the copy – we provide feedback and advice during the process
We carry out a review of the copy before it is finalised
You design the report internally or using your preferred designers
We review the final designed report
We facilitate an end-of-project review session
2.
Plan, Write & Deliver
We facilitate the kick off meeting
Collaborating with you, we map out the content and write the report, based on information provided by you
You design the report internally or using your preferred designers*
We review the final designed report
We facilitate an end-of-project review session
* We can bring in our expert design partners if required
What it looks like
Kick off
A working session to map out the story and content for your impact report
Feedback on draft report
Detailed feedback on your draft report to identify where the narrative could be strengthened, or more data or case studies added to bring it to life
Advice for next year
A report provided at the end of the project with advice on how to scale up and amplify your impact
Why work with us?
Two experts approach
The team who would work with you on your impact report would include Hannah Keartland and Heather Davies.
Working with two senior experts ensures you feel fully supported throughout the project and results in a high quality impact report.
Expertise in (not) greenwashing
Heather has an excellent understanding of greenwashing guidance and legislation and stays abreast of evolving requirements and best practice. So you know you’re in safe hands and won’t end up saying the wrong thing!
Expert sustainability copywriter
Heather is an expert in sustainability copywriting and storytelling. She takes the time to understand your business and find the stories and data that bring your impact journey to life.
Independent pair of eyes
During the copywriting process, Hannah acts as an independent pair of eyes - having not been immersed in the detail, she reviews your report from a fresh, external perspective. She spots connections between different parts of the report, makes sure the narrative is backed up by facts and data, and asks questions that draw out the impact narrative more clearly.
Client account manager
Hannah acts as client account manager, freeing up Heather to focus on writing a brilliant report.
Inspired by the best
Both Hannah and Heather spend many hours reviewing other companies’ published impact reports (you can see Hannah’s published reviews here). They bring this wealth of insight into the work they do with clients – your report will be inspired by the best bits!
“The kick off session was a great way to map out what was important for BKL to include in the impact report. It was incredibly valuable to be able to visualise the contents and structure of the report.
The end-of-project review session was as valuable as the kick off session, if not more. This being BKL’s first impact report meant that we had a lot of learnings, particularly around the collating of data internally. The session was a great way for all of the contributing members to constructively critique the process, celebrate the positives and have takeaway actions for next time.”
Rebecca Jackson, Impact Project Manager, BKL